Act as a communications strategist. In one week a new podcast I've recorded will be published on the website of Family For Every Child. I will include an overview of what is discussed below.
Please develop a personal communications plan in a table format for me, using the 4Ms framework as columns and adding a column for timing. The aim is to help me publicise this podcast and increase its reach and listenership for the podcast.
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Amplifying the voices of care-experienced children and young people in New Zealand, featuring VOYCE-Whakarongo Mai
This podcast episode explores the context for children and young people with care experience in New Zealand.
Family for Every Child, CEO, Amanda Griffith, is joined by Tracie Shipton and Tupua Urlich from VOYCE-Whakarongo Mai, a new member organisation of the Family for Every Child alliance.
VOYCE-Whakarongo Mai was co-designed by children with care experience, for children with care experience, and exists to advocate for the approximately 6,000 children in New Zealand with care experience (be that foster or kinship (whānau) care). Tracie is VOYCE’s CEO and Tupua is the National Care Experienced Lead.
Together they discuss the origins of VOYCE-Whakarongo Mai, the organisation’s advocacy achievements to date and how it works to address the over-representation of children of Māori descent within the care system in New Zealand.
Background and Purpose of VOYCE
Tracie and Tupua explained that VOYCE (Whakarongo Mai) was established in 2015 following changes in government policy regarding children's care in New Zealand. It came about through lobbying by care providers and young people for greater youth voice in the system. VOYCE was designed in partnership with young people to be an independent organisation that serves as a conduit between the community, young people and government to inform policy and direction. The name VOYCE means "hear me, listen to me" in te reo Māori, reflecting the desire to amplify young people's voices.
Over-representation of Māori Children in Care
Tupua and Tracie discussed the significant over-representation of Māori children in the state care system, which Tupua attributes to colonization severing ties to culture and community as well as urbanization distancing families. He explained that reconnecting with Māori culture gave him a sense of identity and purpose. Tracie emphasized the importance of ensuring policies address the needs of Māori children by engaging Māori families.
Achievements and Ongoing Advocacy
Tupua described advocacy achievements like preventing detrimental youth justice legislation and building community to reduce isolation. He continues advocating to amplify young people's voices in care planning and improve experiences. Tracie expressed optimism due to government willingness for reform and the powerful youth movement holding leaders accountable, while recognizing continued effort is needed.
Getting Involved in Advocacy
Tupua encouraged other young people with care experience to advocate by recognizing the value of their experiences, connecting with organizations, and speaking up to create positive change. He emphasized lived experience provides unique insight to inform systems change focused on improving children's lives.